You and your competitors have the same product, identity, messaging, and customer base.
It gets to a point where people just choose the least expensive option, making it a race to the bottom.
How can you get people to believe you're better and choose you over your competitors?
The most valuable asset to your company is your brand.
It's sometimes more important than the product itself.
Tech has become a commodity. Finding where your brand values align with your market will show potential customers there is no substitute.
Building brand affinity so they see you as the only choice in your niche.
You'll go from unkown to top of mind.
And lift your brand positioning to make it the most attractive in the market to increase your product value.
"The manufacturer who dedicates to building the most sharply defined personality for their brand gets the largest share of the market."
Jus Different Media